Click here to completely automate your viral marketing campaign!

eBook Publisher's Dilemma: Should I Use PDF or Exe Format?

If you write and publish eBooks, sooner or later you will probably be faced with a dilemma - should you create your eBooks as .exe files or .pdf files?

PDF, which stands for Portable Document Format, is the file extension for files created with Adobe Acrobat.

Exe, which stands for 'executable', is the extension for files created by eBook compilers.

PDF is widely considered to be the 'industry standard' for eBook publishing, and for good reason. Here are some of the advantages of PDF files over exe files:

 

1. With most eBook compilers you have to set up each page of your eBook as a separate web page. With Adobe Acrobat you can use a single MS Word file as the source document.
2. PDF files automatically number each page - exe files don't.
3. PDF files are very easy to edit - you can insert pages, replace pages and delete pages (and the page numbering is automatically adjusted).
4. Printing from a PDF file is much easier than printing from an .exe file.
5. The 'bookmark' column on the left side of a PDF file makes naviagtion very easy - much easier than in an exe file.
6. PDF files compress better than exe files, so you end up with a smaller, more manageable file.
7. It's virtually impossible to transmit a virus through a PDF file - exe files are susceptible to virus transmission and can become corrupted during download.
8. Finally, by using PDF you automatically expand your potential market because PDF files can be read on both a PC and a Mac (exe files can only be read on a PC). Over 8 percent of the online population in the U.S. are currently Mac users (www.nielsen-netratings.com) - not a huge increase in your market, but nevertheless significant.

But exe files do have some advantages over PDF files, and perhaps the most important of these is price - most eBook compilers are a fraction of the cost of Adobe Acrobat.

Another advantage of exe files over PDF is the rebranding feature. The following eBook compilers all have a built-in rebranding function:

 

• http://www.ebookcompiler.com/
• http://www.ebookgenerator.com/
• http://www.ebookedit.com/
• http://www.ebookpaper.com/

If you use free eBooks as a viral marketing tool, rebranding is the key to success, because people are much more likely to promote your free eBook if they can customize it with their own affiliate links.

(c) 2002 by Michael Southon

About The Author

Michael Southon has been writing for the Internet for over 3 years. He has shown hundreds of webmasters how to use this simple technique to get massive free publicity and dramatically increase traffic and sales. Click here to find out more: http://www.ezine-writer.com

Article Source: http://EzineArticles.com/

PDF ARTICLES
eBook Publisher's Dilemma
Choose the Right Format
Why do Authors Need Portable Document Format?

PDF DIRECTORY
Adobe Pdf Writer
Convert Pdf To Html
Convert Pdf To Jpeg
Free Pdf Book
Free Pdf Converter
Free Pdf Creator
Free Pdf Download
Free Pdf Ebook
Convert Pdf To Jpg
Convert Pdf To Word
Convert Pdf To Word Document
Convert Word To Pdf
Acrobat Pdf
Acrobat Pdf Writer
Adobe Acrobat Pdf
Adobe Pdf
Advanced Pdf Password Recovery
Dwg To Pdf
Edit Pdf
Edit Pdf File
Free Convert Pdf To Word